International Web Lecture Series in Tourism and Hospitality (Lecture 8)
“Art Culture and Creativity in Urban Tourism"
The Eighth lecture themed “Art Culture and Creativity in Urban Tourism” of International WEB Lecture Series in Tourism and Hospitality was delivered by Prof. Parikshat Singh Manhas, University of Jammu, India, and Prof. Tamara Ratz, Head of Tourism Department,
Kodolanyi Janos University, Budapest, Hungary was held on 16th May 2020 (Saturday) at 1.00 pm (IST). There were 126 participants registered for this lecture, including top academicians, students, and research scholars from Egypt, Kazakhstan, Philippines, Hungary, Malaysia, and India. This "International Web Lecture Series in Tourism and Hospitality" is an initiative taken by Prof. Parikshat Singh Manhas, University of Jammu along with Dr. Ramjit, Department of Tourism Studies, Central University of Kashmir, Mr. Nikhil Singh Charak, Assistant Professor, Ambedkar University, New Delhi, India & Dr. Jeet Dogra, Assistant Professor, IITTM Gwalior, Ministry of Tourism, India. Mr. Nikhil Singh Charak welcomed all the participants and gave a brief introduction about both the experts and coordinators.
Prof. Parikshat Singh Manhas initiated the proceedings of the session by welcoming the co-speaker of the session, Prof. Tamara Ratz, participants as well as coordinators of the event. Prof. Parikshat Singh Manhas shared his valuable thoughts with the participants on the theme of the topic. He provided the participants with latest updates about the tourism and travel Industry. Prof. Parikshat discussed how Art & Cultural festivals signal Expansion of Tourism and Creativity is increasingly being integrated in these festivals and play’s vital role in Placemaking. He laid emphasis on the fact that Urban Cities can build strong Brands via Intangible Creative Art, Culture & Heritage. He provided examples of top festivals from around the globe. He also suggested that the art culture and festivals may act as a catalyst to build the brand image/identity of the destinations.
Prof. Tamara Ratz gave a brief note on Art tourism and creativity, asserting that they have common ground and innovation through creativity helps transform traditional culture. She presented a matrix of product categories and types of places that the creative industry may consider developing, promoting the arts and culture tourism, and delivering authentic experiences to tourists/visitors. She discussed the various sites and museums developed by Guggenheim Bilbao, like Louvre Abu Dhabi., Pompidou center Paris, etc. She also insisted on transforming industrial buildings into cultural spaces by following top-down & bottom-up- approaches. All these arts and culture sites should be accessible to all the people she Insisted. She also recommended that various government agencies should put sincere efforts to use the arts and culture sites/museums as an expression of identity. They may be used to position or reposition the brand image in the minds of the tourists.
Questions & Answers followed the session by the speakers, Prof. Tamara Ratz and Prof. Parikshat Singh Manhas responded and constructively answered the participants' various queries. At the end of the session, a detailed report and a vote of thanks, presented by Dr. Ramjit, Coordinator and Sr. Assistant Professor, Department of Tourism Studies, Central University of Kashmir, and Coordinator of International Web Lecture Series.
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