International Web Lecture Series in Tourism and Hospitality (Lecture 11)
“Post Covid19 Recovery in Hospitality & Tourism: The Impact of Digital Transformation”
Lecture 11, titled “Post Covid19 Recovery in Hospitality & Tourism: The Impact of Digital Transformation” of International Web Lecture Series in Tourism and Hospitality was delivered by Prof. Parikshat Singh Manhas, University of Jammu, India, and Dr. Sanjay Nadkarni, Director of Innovation & Research, Emirates Academy of Hospitality Management, Dubai, UAE on 27th May 2020 (Wednesday) at 1.00 pm (IST). There were 106 participants registered for this lecture, including top academicians, students, and research scholars of various countries like the Philippines, Nepal, Egypt, UAE, Kazakhstan, Malaysia, Hungary, and India. This "International Web Lecture Series in Tourism and Hospitality" is an initiative taken by Prof. Parikshat Singh Manhas, University of Jammu along with Dr. Ramjit, Department of Tourism Studies, Central University of Kashmir, India, Mr. Nikhil Singh Chark, Assistant Professor, Ambedkar University, New Delhi, India and Dr. Jeet Dogra, Assistant Professor, IITTM Gwalior, Ministry of Tourism, India.
Mr. Nikhil Singh Charak welcomed the guests and participants and gave a brief introduction about the International Web Lecture Series's experts and coordinators. Prof. Parikshat Singh Manhas initiated the session's proceedings by welcoming the Co-speaker of the session Dr. Sanjay Nadkarni.
The first speaker of the lecture was Prof. Parikshat Singh Manhas, who shared his valuable thoughts with the participants on the theme of the topic and highlighted the UNWTO initiatives about recovery, unity and opportunity & youth empowerment. He also discussed the relevance of AEIOU (Adaptability, Efficiently, Inclusiveness, Opportunity and Universalism) mantras addressed by Hon’ble Prime Minister Mod,i for the Tourism and Hospitality industry. Moreover, He suggested the various strategies to recover post-COVID-19 pandemic like communication strategies, flexible reservation policies etc. He said the industry needs to be more reactive, active and proactive (RAP) while managing the crisis-like situation. He also impressed upon the industry practitioners to be flexible, resilient, and taking care of workplace teams. Prof. Parikshat during his lecture discussed in detail about various Digital Strategies that can be employed by Tourism and Hospitality industry during and post Covid-19.
Dr. Sanjay Nadkarni, in his address highlighted the digital transformation Industry 4.0 and emphasized the importance of Industry 4.0. He impressed upon the importance of big data and suggested “Data is New oil”. He has also stressed upon the fact that domain knowledge and replacement of revenue management 1.0 by 2.0 is going to be the key to recovery POST-COVID-19. He further pointed out that AI (Artificial Intelligence) and ML (Machine learning) are transforming the customer experience by following the unique Robotics service delivery process i.e., dining experiences, check in checkouts etc in hotels, promoting unmanned Hotels. He also presented cases of various hotel that are following hygiene and sanitation standards as recovery practices post covid-19.
Questions & Answers followed the session and both Prof. Parikshat Singh Manhas & Dr. Sanjay Nadkarni responded and constructively answered the participants' various questions. At the end of the session, a detailed report and a vote of thanks was presented by Dr. Ramjit, Coordinator and Senior Assistant Professor, Department of Tourism Studies, Central University of Kashmir and the coordinator of International Web Lecture Series.
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